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Strategic Marketing

Turn over a new leaf,

you just might find who you’re looking for.

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Sourcing

Sourcing

Clean, abundant, delicious data.

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Analysis

Analysis

By looking at the past, one can foresee the future.

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Mapping

Mapping

Sometimes a picture is worth a thousand data points.

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Management

Management

Don’t let your data run wild.

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Discover the power of targeted marketing.

In a world constantly adapting to new ways of business communications, there is one marketing channel that still stands strong…direct mail. When combined with focused data and creative design, direct mail has proven to be a highly effective marketing tool and continues to outperform other media in both customer acquisition and retention.

But, to get your data focused takes some creative thinking and powerful resources. That’s where we come in. Phillips Strategic Marketing can show you how to utilize your existing data or acquire new targeted data. Through various resources and analytics our services help insure your direct marketing campaigns are as effective as possible.

LET’S GET STARTED
Design with Phillips Printing Company

Sourcing

Phillips Strategic Marketing can help you get a targeted and accurate mailing list that will make the most of your marketing efforts. We provide several services from refining your existing data, to appending and comparing data, to list purchasing based upon a large variety of criteria.

SOURCING
Print with Phillips Printing Company

Mapping

Being able to visualize your existing database in different ways can illustrate patterns or trends that are not easily seen with traditional sorting and numeric explanation. By mapping and charting various segments of data we can target surprising information about who your customers are and where they reside.

MAPPING
Mail with Phillips Printing Company

Analysis

There are theories, suspicions, and hunches. All of these can drive you to market a certain product to a certain demographic or area. But, what does your data really say? By analyzing the data through sorting, segmenting, charting, and mapping, we can inspire new questions about who your customers really are, how they buy, and where they reside, to affectively target your audience.

ANALYSIS
Mail with Phillips Printing Company

Management

Organization is not everyone’s strong suit.  Managing a database, or multiple databases, can be challenging.  It takes a certain measure of protective oversight, versatile software, and procedural effort to properly maintain data over time.

MANAGEMENT

Phillips Strategic Marketing provides the following services:

  • Marketing Consultation
  • Data Management
  • List Purchasing
  • Data Mapping
  • Appending Services
  • Data Refinement
  • CASS/NCOA Mail List Processing
  • Direct Mail Design, Printing, & Mailing

Let Phillips Strategic Marketing show you how a targeted direct mail campaign can work for your business. Contact us today at 888-ASK-PHIL.

LET’S GET STARTED

Phillips Printing Company

Create great print marketing.

Let’s face it: it’s a jungle out there. Therefore, one must be adaptable to remain competitive in this ever-changing business environment. Phillips Printing, Nashville’s longest-running G7 Master Commercial Printer, can help you conquer the world of design, printing, and direct mail. By offering a full line of services, we manage your business’ marketing and printing needs, allowing you to explore more efficient ways to do business and get your message out there.

EXPLORE

Insights

Mapping Insights

How Customer Mapping Reveals Hidden Sales Opportunities
You may know where your customers live — but do you know what those locations reveal? Customer mapping doesn’t just show dots on a map; it shows patterns, trends, and gaps that can lead to new revenue. At Phillips Strategic Marketing, we use data mapping to help you find and act on sales opportunities you
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Sourcing Strategies

How to Refine Your Existing Data for Better Campaign Results
Even the best marketing list can become outdated or incomplete over time. That’s why refining your existing data is one of the smartest steps you can take to boost the performance of your direct mail campaigns. At Phillips Strategic Marketing, we believe that working smarter starts with the data you already have. When you clean,
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Market Insights

How Sorting and Segmenting Data Sparks Better Marketing Questions
Your data doesn’t just help you find the right people — it helps you ask the right questions. At Phillips Strategic Marketing, we believe data segmentation is a powerful tool not just for execution, but for discovery. When you start sorting and segmenting your data in new ways, you unlock smarter strategies and better business
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Data Management

Managing Multiple Customer Segments with Ease
The more your business grows, the more complex your customer database becomes. Managing multiple segments — with different traits, offers, and mailing schedules — can feel overwhelming. But it doesn’t have to be. At Phillips Strategic Marketing, we simplify multi-segment data management so your campaigns stay organized, timely, and effective. Why Segmentation Creates Challenges As
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VIEW ALL INSIGHTS
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About Phillips Strategic Marketing

Phillips Strategic Marketing is the sister company of Phillips Printing Company, a women-owned business based in Historic East Nashville. Since 1959, Phillips Printing has grown into a full-service communications company offering design, commercial printing, mailing, and fulfillment. In 2012, Shealia Hearn founded Phillips Strategic Marketing to expand the company’s consultative and direct mail capabilities.

Phillips Strategic Marketing specializes in four core services: Sourcing, Mapping, Analysis, and Data Management. We help clients build and refine targeted mailing lists, visualize customer data through mapping, uncover insights through in-depth analysis, and maintain clean, well-organized databases for ongoing campaigns. Working within a commercial printer and mail-house allows us to not only craft smart, data-driven marketing strategies but also seamlessly execute them. Together, our two companies offer a unique combination of strategy and production for businesses of all sizes.

Contact us today or send us a request for a quote. We look forward to working with you!

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Discover the power of targeted marketing.

LET’S GET STARTED