Phillips Strategic Marketing is a sister company of Phillips Printing Company and a proud women-owned business. Located in Historic East Nashville, Phillips Printing was founded by Robert Phillips in 1959 and has been in continuous operation ever since. Over the years, it has grown into a multifaceted communications company offering design, commercial printing, full-service mailing, and fulfillment services. In 2012, Robert’s daughter, Shealia Hearn, launched Phillips Strategic Marketing to build on the company’s consultative strengths and expand its role in strategic, data-driven direct mail marketing.
Today, Phillips Strategic Marketing focuses on four essential services that help businesses make the most of their marketing investments: Sourcing, Mapping, Analysis, and Data Management.
Through our Sourcing services, we assist clients in acquiring high-quality mailing lists, refining their existing data, and appending valuable demographic or behavioral insights to create more relevant and targeted marketing campaigns.
Mapping allows us to visualize your data in ways that reveal geographic patterns and customer trends that aren’t always evident through traditional data sorting, helping to sharpen your focus and improve campaign targeting.
With Analysis, we dive deep into your data to uncover the true story behind your audience—how they behave, where they live, and what influences their buying decisions. This analytical process often brings surprising insights that can guide more strategic decision-making and elevate your marketing effectiveness.
Our Data Management services ensure your databases remain clean, current, and well-organized. Whether you’re managing multiple audience segments or suppression lists, we implement structured processes and secure systems that keep your data accessible, reliable, and ready for action.
Being part of a full-service commercial printer and mail-house means we don’t just stop at strategy—we execute it seamlessly. The synergy between Phillips Strategic Marketing and Phillips Printing Company creates a powerful, end-to-end marketing engine that delivers exceptional value and capability unlike anything else in the region. We proudly serve a diverse range of businesses, from small start-ups to large corporations, offering the insight, tools, and execution needed to succeed in today’s competitive marketing landscape.
