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Category: Data Management
- Managing Multiple Customer Segments with Ease
- Why Consistent Data Management is Crucial for Direct Mail
Category: Mapping Insights
- How Customer Mapping Reveals Hidden Sales Opportunities
- Visualizing Your Database: Why It Matters in Direct Marketing
Category: Market Insights
- How Sorting and Segmenting Data Sparks Better Marketing Questions
- Moving Beyond Hunches: What Your Data Really Says
Category: Sourcing Strategies
- How to Refine Your Existing Data for Better Campaign Results
- Why Your Mailing List Matters More Than Your Design

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